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Getting Traffic From Pinterest

 

 

How to Get Traffic from Pinterest

 

Imagine a website sort of like Facebook, only instead of people liking a post, they shared it instead. And then their friends shared it too if they liked it, and so on. Can you start to imagine the sort of traffic, you might see from this?

Ok, so we’ve already established that you need to be on Pinterst, but I’d imagine that most of you already knew this. You were probably like me, knowing that you should be on it, but couldn’t really be bothered to divide your time over another social network (hello Google+), and kind of just hoped that you wouldn’t have to.

When I first got started, I felt like I had missed out on being an early adopter  but after a few months of using it, I don’t feel that way at all, because it’s not that hard to catch up.

I’m going to show you exactly what I do to see so much traffic, but first, lets

 

How Does Pinterest work?

From a marketing point of view, it can be hard to get your head around how pins are counted, and how it converts into traffic, so let me give you a little run down.

You post an image to a board, where other people can browse, see what they like, and either like it, or pin it to their own board. This image links back to the webpage that you pinned it from, and most people will click through and read the post. If the image is an infographic, and all the information they need is on Pinterest, then they probably won’t bother so much. Hold a little something back (although Pinterest does make long images very narrow when you click on them).

So lets say I pin something to my board, and it gets repinned 10 times. That counts as 10 repins for my pin. If someone takes one of those repins and repins it again, that does not add towards my total number of repins, because it was pinned from another source.

 

What to do before using Pinterest!

 

On Pinterest, there are two names you need to be aware of: your username and your account name. Your username is the name that will be used in the URL of your Pinterest page (www.pinterest.com/username), but will not be the name that is displayed on your profile.

The name that will be displayed on your Pinterest page (and will be the name that people use to search for you on Pinterest) is your account name. So if you’re setting up a page for your business, Pinterest will still ask for your “First Name” and “Last Name.” What you will need to do is fill in those fields as if your business’ name was your name. (For example, Constant Contact would fill in the account name as First Name: Constant, Last Name: Contact.)

Until Pinterest launches “official” brand pages, users will have to split their business name into the “First Name” and “Last Name” fields.

2. Upload a profile picture that’s Pinterest-worthy

 

Let me clarify by saying your profile picture does not need to be a work of art. But you do want it to be something that catches people’s attention, clearly demonstrates who you are, and stands out in the visual realm that is Pinterest. For businesses, company logos with solid colors tend to stand out better on Pinterest’s all-white background. (Keep in mind that the dimensions of your Profile picture are 160×160 pixels—photos smaller than that will look stretched.)

The Art Impressions Inc logo makes the perfect profile picture. It fits the dimensions, it stands out on a white background, and it catches the attention of their followers.

3. Create a profile that captures your business

 

The focus of Pinterest as a site for content curation—where people are constantly looking to find content they love and want to share—makes it a place where a lot of new people are going to be exposed to your business.

Here’s how it works:

  • You’re a bakery and you pin a picture of a fresh batch of muffins.
  • My friend, who’s already a customer and follows your “Muffins” board, sees the picture … LOVES IT! and repins it to her “Muffin Madness” board.
  • I, a lover of muffins, but not currently a customer of yours, see the picture … LOVE IT!, repin it to my “MMMuffin” board and click on your name to find out who you are…

So who are you? Tell me, or any customer: who you are, what you do, and why I should want to follow you or your boards.

4. Connect to the right social networks

 

One of the things that makes Pinterest unique is its connectivity with other social networks. When you sign in to Pinterest from either Facebook or Twitter, Pinterest is going to put an icon on your profile that links your followers to each of those networks.

Keep in mind that when it comes to Facebook, Pinterest will connect users to your personal profile, not your Brand Page. If you’re going to log in with Facebook, just be careful that your profile is not too personal for your followers. And don’t forget to link your profile to your website!

5. Find businesses similar to yours on Pinterest

 

Guess what? You’re not the only business that’s in the beginner stages of Pinterest. In fact, with a lifespan of just over two years, the vast majority of Pinterest users would probably tell you they still have more to learn.

For that reason, and because Pinterest in its very nature is a site based on collaboration—you shouldn’t be afraid to look to other businesses for help when you’re getting started. Reach out to other local businesses, search for bigger businesses in your industry, ask your customers, or navigate to Pinterest’s different “Categories” to find inspiration. Use Pinterest “Categories” to find businesses similar to your own.

6. Get the tools you need

 

Like with anything else, if you don’t have the right tools for the job—it’s tough to be successful.

Lucky for you, there are a couple of free tools you can access right from day one that will improve your chances of success on Pinterest.

Install the pin it button to your browser: Pinterest offers a free integration with all online browsers that will let you pin content to your page directly from any website. The “pin it” button not only makes it easy for you to curate content, but it will also link that content directly to the website it’s sourced from, helping you avoid any possible problems.

Download the Pinterest iPhone app: If you’re an iPhone user, the Pinterest app lets you manage your page on-the-go and also pin pictures with your location, directly from your phone.

Find a free analytics tool: PinReach. This tool not only helps track the ways people are engaging with your content, but also focuses on showing users a relationship between what people are pinning and what they are buying online. You can also check out some of these other cool Pinterest analytics tools.

7. Create your first 3 boards

 

Believe it or not … you’re now ready to start creating your own boards.

I recommend creating at least three boards with a few pins on each, before you really start promoting your page. You don’t want to tell people you’re on Pinterest, until you’re actually on Pinterest.

Here are three ideas you can use to get started…

A board about your products or services: This board can be a great way to start contributing to the Pinterest community and to showcase your business. Be careful not to be too promotional, even when you’re just starting off. Make sure to give your board a better name than “Services” (maybe try… “What We Do”) and make sure your pins all have descriptions and link to your website.

A board designed to help: A key to not being too promotional on Pinterest is creating boards that your customers can actually use. If you’re a clothing store or boutique, that could be a board about fashion tips for the upcoming season, or if you’re a marketing company, that could be a board with infographics or pictures that link to blog posts—anything that will showcase your expertise and get people involved.

A board that’s just fun: I know getting started can be a little stressful, but try to lighten up. The beauty of Pinterest is that you can showcase your business and have fun while you do it. Think of something you love and that your customers will find entertaining. Don’t be afraid to think outside the box. Creating boards with creative themes and unique goals is a good way to avoid being overly promotional on Pinterest.

8. Tell your network

Pinterest users LOVE finding out that their favorite business or organization is on Pinterest. Use the networks that you already have to spread the word. You can use Facebook and Twitter to tell people to find you on Pinterest.

If someone has already joined your email list, they most likely would love to connect with you on Pinterest too.

Send out an email to your contact list, inviting people to follow your boards or business.It’s easy to do with Constant Contact’s email templates.

9. Connect your touch points

 

A recent study found that 80.5% of small business websites do not link to social media networks. Not connecting your website to your social networks is a bad practice for all social networks, but especially for Pinterest. Adding a Pinterest logo to your website will not only help drive traffic to your page, but will act as a reminder to people who visit your website to pin your content. You’ll also want to make sure you’re inserting a link into your email newsletter with a strong call to action.

10. Keep pinning!

 

You’ve set up your profile, you’ve created a foundation, and you’ve begun spreading the word—don’t stop there! Continue to explore and find new and creative ways to market your business on Pinterest.

It won’t be long before you’re the one that other businesses look to for advice on getting started.

 


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